Work with me
Whether you’re launching something new, fixing what’s not working or looking for support as your business evolves, I bring clarity, creative thinking and hands-on support to help you move forward.
From ecommerce and digital experiences to creative operations and launch execution, I tailor every engagement to the needs of your business.
Build
Turn an idea into a business with strong foundations.
Whether you're starting from scratch or bringing a new product, service or brand to life, building well from the beginning makes everything that follows easier.
I help bring together all the moving parts, from brand direction and ecommerce to launch planning, content and the practical details behind the scenes, so your business is built with purpose, not guesswork.
This may include:
• Brand positioning and messaging
• Shopify or Squarespace website design and build
• Customer journey and ecommerce planning
• Creative direction
• Content planning
• Launch planning
• Bringing together suppliers, creatives and partners
• Putting the practical foundations in place for your business to run smoothly
Outcome:
A business that's thoughtfully built, ready to launch and prepared for what's next.
Typical investment: NZ$6,000–15,000
Fix
Bring clarity to the parts of your business that no longer work.
Sometimes businesses don't need rebuilding.
They simply need someone experienced to step back, see the bigger picture and work out what needs attention first.
Whether it's your website, customer experience, content, operations or the way everything connects together, I help simplify the complexity so you can move forward with confidence.
This may include:
• Website reviews and improvements
• Ecommerce optimisation
• Customer journey improvements
• Brand and messaging refinement
• Content planning and organisation
• Improving how work flows across your business
• Prioritising what matters most
• Identifying opportunities for growth
Outcome:
A clearer, stronger business that's easier to run and better positioned for growth.
Typical investment: NZ$4,000–15,000
Grow
Ongoing support for businesses ready for what's next.
As businesses grow, new opportunities and new challenges appear.
Sometimes you need someone who can connect the dots, ask the right questions and help keep everything moving.
I work alongside business owners and teams as a trusted partner, helping navigate growth, solve problems and turn ideas into action.
This may include:
• Strategic advice and planning
• Website and ecommerce improvements
• Digital marketing guidance
• Launch support
• Project leadership
• Managing agencies and creative partners
• Prioritising opportunities
• Helping teams stay focused and moving forward
Outcome:
An experienced partner who helps you make better decisions, move faster and keep building momentum.
Retainers typically start from: NZ$1,500 per month
ABOUT
Why Work With Me
Strategic perspective. Hands-on delivery. Calm, grounded presence.
I’m known for bringing clarity to complexity, helping businesses make sense of what needs to happen, where to focus and how to move forward.
I work at the intersection of creativity, digital and operations, bringing together the bigger picture with practical execution. I don’t just provide advice, I help build, fix and improve the things that move a business forward.
With 20+ years’ experience across global digital production, ecommerce, content and creative operations (including work with some of the world’s most iconic fashion and lifestyle brands) I bring both strategic perspective and hands-on experience to every engagement.
Having built and operated my own ecommerce brand, I understand firsthand the realities of building a business: balancing opportunities, limited time, shifting priorities and the need to make smart decisions quickly.
Based in New Zealand, I work remotely with businesses across different stages, from new ideas taking shape to established brands looking for clarity, direction and support.
Areas I often work across
Ecommerce & digital experiences
Brand and content foundations
Creative operations and workflows
Customer journeys
Launch planning
Project and partner management
Digital growth and performance
Let’s build what comes next…
I work with businesses at different stages, from launching something new to fixing what’s not working or finding the right path forward.
If you’re looking for clarity, practical support and someone to help bring ideas into action, I’d love to hear what you’re working on.
I personally review every enquiry and will usually respond within a few business days.