CREATIVE OPERATIONS AND ECOMMERCE PARTNER FOR GROWING BRANDS.

Helping founder-led brands scale with clarity, systems and beautiful execution.

Creative operations, ecommerce and strategic support for founders navigating growth.

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SERVICES

What I do

I partner with founders to bring structure, momentum and clarity to growing brands, blending strategic thinking with hands-on delivery.

  • I design and build ecommerce experiences that are both beautiful and conversion-focused. From first launch through to re-platforms and optimisation. This includes Shopify and Squarespace builds, UX and content structure as well as setting foundations that are ready to scale as the business grows.

  • I help bring structure to creative businesses by designing practical systems, workflows and ways of working that support growth without slowing things down. From team processes and planning tools to production flow, the goal is always clarity, efficiency and calm execution.

  • I take end-to-end ownership of key initiatives during periods of change or growth, providing direction, momentum and accountability. This might include product launches, rebrands, platform launches or scaling phases, ensuring everything moves forward in alignment and at a high standard.

  • I act as a trusted right-hand to founders, offering ongoing strategic and operational support as the business evolves. This can include decision support, prioritisation, team structure and navigating complexity. I bring a steady, grounded perspective alongside hands-on help where needed.

Engagements can be project-based or ongoing partnerships, depending on the needs and stage of your business.

Who I work with

I work best with founders who are building with intention and navigating growth, change or complexity.

  • Founder-led brands preparing to scale

  • Early-stage brands setting up their first digital presence

  • Creative businesses that need structure without bureaucracy

  • Founders who want a trusted, hands-on partner

How I work

My approach is collaborative, practical and grounded. Designed to support founders without adding complexity.

  • Project-based support

  • Retained advisory partnerships

  • Short-term intensive support during launch or periods of change

Every engagement begins with a conversation to ensure we’re the right fit.

Beautiful businesses are built on strong foundations.

I work as a trusted right-hand, combining strategic oversight with hands-on execution to help businesses grow with clarity and confidence.

ABOUT ME

Why Work With Me

A woman with short blonde hair, wearing a white dress, smiling and leaning against a white wall near a window.

Strategic perspective. Hands-on delivery. Calm, grounded presence.

I work at the intersection of creativity and operations, helping founder-led brands turn vision into scalable, sustainable businesses.

With 20+ years’ experience across global digital production, ecommerce, content and creative operations (including work with some of the world’s most iconic fashion and lifestyle brands) I bring both strategic perspective and lived experience to every engagement.

As the founder of my own jewellery brand, I stay deeply connected to the realities of building and growing a business.

I’m known for bringing structure without bureaucracy, pace without chaos and a calm, grounded presence to fast-moving environments.

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Ready to bring clarity to your buisness?

If you’re launching a new brand or navigating your next phase of growth and think I could help, I’d love to hear from you. Share a few details in the form and I’ll be in touch to explore whether we’re a good fit.

I review all enquiries personally and typically respond within a few business days.